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Summer '77
Gm Wildfire Waffles
Californian
About
General Merchants
Located at 361 Ormeau Rd, Belfast, General Merchants is a culinary gem that redefines brunch culture in the city. This inviting eatery seamlessly blends a warm atmosphere with an impressive menu, making it a go-to destination for breakfast and lunch enthusiasts. With offerings that range from the delicately crafted Gm Benny to the innovative Nasi Goreng, there’s something tantalizing for every palate.
Breakfast at General Merchants is nothing short of extraordinary. Diners rave about delightful options like Wildfire Waffles and Beetroot Hummus Toast, beautifully plated and bursting with flavor. The Huevos Rotos emerges as a particular favorite, celebrated for its rich taste and generous portions. Every plate that graces the table showcases a commitment to fresh ingredients and artistic presentation, leaving guests not only satisfied but also visually delighted.
Mornings are lively here, echoing with the laughter and chatter of satisfied customers savoring lavish meals, such as the sumptuous Californian Sandwich or classic breakfast staples like black pudding and grilled halloumi. Each dish strikes a harmonious balance between comfort and creativity, a sentiment echoed in the glowing reviews from patrons who have found their new breakfast haven.
While the menu boasts dazzling choices, the coffee deserves special mention. Regulars note its fantastic quality, ensuring every sip enhances the meal experience. However, some suggest that the filter coffee could be refined further, but the freshly squeezed orange juice remains a strong and vibrant highlight.
Accessibility is crucial, and General Merchants accommodates everyone with a ramp at the entrance and a variety of seating options. This thoughtful design, combined with attentive staff who exude friendliness, creates an inviting environment where guests feel at home.
If you’re seeking a breakfast or brunch spot that marries delectable food with a warm touch, General Merchants proudly stands as one of the best places in Belfast. Don’t miss the chance to treat yourself to the culinary surprises that await in every dish; you may find yourself returning for more!
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“ Amazing breakfast. Super fast and delicious with art decoration. Good balance of many favors got surprise by the nuts and strawberries. Taste so fresh. Great place to eat. ”
“ Elevated entrance but they have a ramp for everyone to enter in on, seating is quite decent with different sized tables. Came here one morning with some friends and tried their baked beans dish, I was hooked from there, came back the next day for another dish, this time being the potato dish, amazing! I have to say their coffee here is amazing as well, on point guys! ”
“ The food was amazing. We got avo brekkie and huevos rotos I would say this is one of the best places in Belfast for brunch. But...we weren't satisfied with the filter coffee which can be improved ”
“ Wow! Absolutely delicious! Suggestion: Go for the Huevos Rotos!!! The quality is fantastic, it's a filling dish and memorable. Staff are delightful and friendly. Oranges juice portion looks too small, however it's quite strong (clearly freshly squeezed) Coffee is very nice too Worth the wait as the don't take reservations ”
“ One of the best breakfast places in Belfast. Consistently delicious food, with generous portions. Try the chicken and waffles, hash browns and the soup ”
“ This is the perfect breakfast place. There is a calm atmosphere with table service and gentle music. The staff is very courteous. I had poached eggs with sourdough bread and hash browns; tasted amazing. Flat white in particular was tasty. ”
“ Love this place really nice staff, atmosphere, service and food ”
“ Rarely come to this location as I’m based in East Belfast, love the food and sometimes this store varies in dishes (specials) from the East store which works in my favour Busy location, sadly this store doesn’t get the best sunlight and it’s quite a dark cafe so try get sitting by the windows if it’s a small party...it’s a great vibe anyhow! Friendly staff, superb food every single time, best brunch place in Belfast! ”